Thursday, May 13, 2010

Committing Mistakes With Old SEO Tactics

There are a lot of common problems seen on the sites. Some people may have tags establishment or misuse of tags that have no real purpose. It is safe to say that many do it by self and can have at least one of these errors on their sites. These should help you avoid these costly mistakes and often you in the ranks.

1) Keyword tag - A keyword is the beacon of keywords, but not for keywords. You can't just stuff tag with keywords that your entire site is related. The tags must reflect the keywords only on that particular page, not the entire site and not all of the keywords you think your site could be searched. Also, you should not use more than 20 words in the tag. You should not repeat any word more than 3 times.

2) Description tag - It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these keywords to stuff. Search engines like Google are interested in what is on the page. More specifically, what visitors can see? The abstract tag has no place on a site.

3) Description Tag - The idea behind this tag is to describe what the "page" is all about. Keywords related to the page should be implemented as well. The limit on words should be 20 to 25. There are lots of site owners uses this tag with keywords, or having a description that is just as long. Stay within these guidelines and you will be fine.

4) Title tag - This is the first tag the search engine bed. It lets you to know, what the search engine of the "page" is about. Do not put your web address here. Do not add your company name at the beginning of this tag either. It should not exceed 60 characters.

5) Content-If you notice I received comments on the relevance of the "page", not your entire site. Each page has its own keywords. Tag the title tag, description and keywords. All these keywords should be the same. Add it to your content as well. Now your page should be fairly well optimized.

What is it the reason behind sites falling short? Simple, the content is not optimized. Search engines are, for the most part, pretty basic. You enter a search term and it retrieves sites containing those terms while also taking a number of other factors into account. So if your site does not have these terms, how will you find it? If you try to do more with the keywords you will experience the same result, but for different reasons. Sometimes, while reading about SEO can be bad and trying too many tricks, tips or a method can lead to a loss. It is like too many cooks spoil the soup. At the end, they may do more harm than good. These rules are very easy to be followed by all the doubt. Always consult or hire a professional SEO.

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